UK: Piaggio LTV at the Birmingham Commercial Vehicle Show
The Birmingham Commercial Vehicle Show is a key opportunity for UK companies in the sector to display new products and consolidate their market presence. At this year show, Piaggio’s LTV division showed the full Porter range. Piaggio Ltd’s new LTV sales division, set up in early 2004, was in charge of the Piaggio LTV stand.
There is a definite business opportunity for the Piaggio Porter in the UK. Unlike the Porter’s main UK competitors, Piaggio’s minivan comes in several different versions and engine types. Piaggio is also the only manufacturer to offer dumper and chassis versions. The engine range (mainly diesel, with some petrol units, as well as ‘green’electric) further enhances Piaggio’s competitiveness. The Piaggio stand attracted an extremely large number of visitors. The Porter’s UK slogan, “More than just a van”, emphasises the image of the Porter as a vehicle that satisfies a wide range of user requirements. The _atcar versions (from the small pick-up to the 1,000 kg payload Maxxi) offer especially strong selling points.